Digital Marketing Foundations

This foundational course covers the strategic and tactical building blocks of modern digital marketing. You’ll learn to map customer journeys, choose appropriate channels (SEO, content, social, email, paid), set KPIs, and measure ROI with accessible analytics. The program includes practical campaigns, budgeting basics, and content planning templates to help small teams or solo founders run repeatable campaigns that drive measurable results. Emphasis is placed on testing, optimisation, and aligning campaigns to business goals.

• Skills you’ll learn: channel selection, campaign planning, KPI setting, basic analytics, content calendar creation.

Certificate: Certificate of completion provided upon finishing the course.

Requirements

• Access to internet and social platforms; basic comfort with analytics dashboards.

Who this course is for

• Small business owners; marketers; freelancers; beginners.

Benefits

• Map the customer journey and funnel; choose appropriate channels; set measurable KPIs; run basic paid and organic campaigns; analyze performance and optimise.